Fiber itself is a highly optical matter and that led me to explore optical illusions as the main give-away, neatly packaged of course. The pitch was a huge success internally and went into full production. 

 

Nicknamed "The Fiber Kit", was a promotional piece sent out across New York City by AT&T. It was my pitch to them how we could captivate the audience, and deliver a message, by visualizing fiber. As fiber is light-technology, I decided to reflect light myself using an optical illusion called 'Infinite Light'. Another feature, and linger-factor, is the 3-side design which gives it standing capabilities, so you can have it glowing in the bookshelf. Eye-catching aside, the angle-cut compartment holds the longer messaging in means of a flyer that are easy to grab for either you - or your customers.

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