Fiber itself is a highly optical matter and that led me to explore optical illusions as the main give-away, neatly packaged of course. The pitch was a huge success internally and went into full production.
My vision for the fiber kit was to deliver a feeling of infinity.
Infinite Light is an optical illusion where lights, usually LED, is reflected onto a reflective film which is then reflected on a mirror, creating infinte reflections.
More to come soon.