Fiber itself is a highly optical matter and that led me to explore optical illusions as the main give-away, neatly packaged of course. The pitch was a huge success internally and went into full production. 

 

Let

there

be light.

more_more

My vision for the fiber kit was to deliver a feeling of infinity.

blueprint

Blueprints.

 

Infinite Light is an optical illusion where lights, usually LED, is reflected onto a reflective film which is then reflected on a mirror, creating infinte reflections.

 

 

 

More to come soon.

Past projects

All Good Hair WaxBranding, site

AT&T Fiber KitPackaging

Save Your TaxCampaign Site

Samsung ShowroomsUI, Retail

The Imperial EdgeInteractive

AlchemyUI/Interactive

LA BAKING CO.Interactive