Fiber itself is a highly optical matter and that led me to explore optical illusions as the main give-away, neatly packaged of course. The pitch was a huge success internally and went into full production. 




be light.

My vision for the fiber kit was to deliver a feeling of infinity.



Infinite Light is an optical illusion where lights, usually LED, is reflected onto a reflective film which is then reflected on a mirror, creating infinte reflections.




More to come soon.

Past projects

All Good Hair WaxBranding, site

AT&T Fiber KitPackaging

Save Your TaxCampaign Site

Samsung ShowroomsUI, Retail

The Imperial EdgeInteractive


LA BAKING CO.Interactive