A Samsung Retail Experience
Asked to create their visual language for their three showrooms in Stockholm, I did not hesitate to work with Samsung. Assets, for digital as well as print, were created as I went along and eventually molding into some great interfaces. I appreciate the creative freedom and trust I was given from such a huge company. It was truly a good fit, matching my style and skillset perfectly.
Art Direction, Design, Interactive
Equipped with over 20 tablets, Samsung's 3 showrooms in Stockholm lets the visistors explore its product lines in a seamless way.
This is their interfaces.
Entering MediaMarkt in Barkarby the visitors will quickly notice the Samsung stands which mounts several Tab S. The welcoming UI invites the visitors to navigate and explore all the products Samsung is showcasing. As the three showrooms all offer their own set of surprises, the setup is slightly different for each one.
Illustration and iconography